Materials for Production

Composite Materials - Composite materials in the locality

By the end of the lesson, the learner should be able to:

- Define the term composite material
- Identify composite materials found in the locality
- Show interest in exploring composite materials in the immediate environment

- Study cards on composite materials created by Grade 8 learners (Figure 1) and identify materials on each card
- Discuss the meaning of composite materials in groups
- Give three examples of composite materials found in the community

What is a composite material and where can composite materials be found in the locality?

- Longhorn Pre-Technical Studies Grade 8 pg. 67
- Realia (samples of composite materials from the locality)
- Digital devices and internet access

- Oral questions - Observation

Materials for Production

Composite Materials - Composite materials in the locality

By the end of the lesson, the learner should be able to:

- Identify common composite materials using visual aids and realia
- Describe how to identify an item made from each composite material
- Appreciate the variety of composite materials available in the locality

- Study Figure 2 showing common composite materials (concrete, bricks, manufactured boards, stones, papier mâché, plastic-coated paper)
- Identify each material and discuss which are available in the local area
- Discuss other composite materials known to the learners and share with the class

How can you identify an item made from a composite material in your locality?

- Longhorn Pre-Technical Studies Grade 8 pg. 68
- Visual aids and realia of composite materials
- Digital devices and internet access

- Oral questions - Observation

Materials for Production

Composite Materials - Composition of composite materials
Composite Materials - Relating composite materials to their use

By the end of the lesson, the learner should be able to:

- Describe the composition of common composite materials
- Identify the constituent materials of concrete, bricks, manufactured boards, stones, papier mâché and plastic-coated paper
- Show curiosity in finding out what materials are combined to make composites

In groups, learners are guided to:
- Use the Internet or other available resources to find out the composition of each composite material (concrete, bricks, manufactured boards, stones, papier mâché, plastic-coated paper)
- Discuss the components of each composite material with peers
- Write and present summary notes on the composition of composite materials

What constituent materials are combined to make concrete and bricks?

- Longhorn Pre-Technical Studies Grade 8 pg. 69
- Internet access and reference books
- Digital devices
- Longhorn Pre-Technical Studies Grade 8 pg. 70
- Visual aids and realia of items made from composites
- Charts and pictures

- Oral questions - Written assignments

Materials for Production

Composite Materials - Relating composite materials to their use

By the end of the lesson, the learner should be able to:

- Identify uses of composite materials in different workplaces
- Relate composite materials to their specific uses in construction, carpentry and packaging
- Show responsibility when visiting and observing workplaces in the locality

In groups, learners are guided to:
- Observe workplaces shown in Figure 4 and name items made of composite materials in each
- Discuss the uses of composite materials in the workplaces shown
- Visit other workplaces in the locality and identify how composite materials are used in each

In what ways are composite materials used differently across various workplaces?

- Longhorn Pre-Technical Studies Grade 8 pg. 71
- Charts and pictures of workplaces
- Realia of composite materials

- Observation - Oral questions

Materials for Production

Composite Materials - Importance of composite materials

By the end of the lesson, the learner should be able to:

- Explain the importance of composite materials in day-to-day life
- Relate each composite material to its specific importance (strength, performance, flexibility, lightweight, beauty, packaging, conservation)
- Acknowledge the value of composite materials in the work environment

In groups, learners are guided to:
- Match each composite material to its correct uses in the matching activity
- Use the Internet to search for the importance of composite materials and share with classmates
- Discuss the seven importances: enhanced strength and durability, improved performance, flexibility and cost effectiveness, lightweight and corrosion resistance, beauty, moisture-resistant packaging, and environmental conservation

Why are composite materials preferred over single materials in construction and manufacturing?

- Longhorn Pre-Technical Studies Grade 8 pg. 72
- Internet access and reference books
- Digital devices

- Oral questions - Written assignments

Materials for Production

Composite Materials - Composite materials in the locality

By the end of the lesson, the learner should be able to:

- Identify composite materials from pictures and describe their composition
- State the uses of identified composite materials in given work contexts
- Show confidence in applying knowledge of composite materials to practical scenarios

In groups, learners are guided to:
- Use a digital device to search for and download pictures of different composite materials
- Answer exercise questions: identify composites in a carpenter's workplace, describe composition, state uses of composite materials used by a carpenter, mason and chef
- Write a summary of findings on composition, uses and importance of composite materials

How are composite materials used differently by a carpenter, a mason and a chef?

- Longhorn Pre-Technical Studies Grade 8 pg. 74
- Digital devices and internet access
- Exercise books for written responses

- Written test - Oral questions

Materials for Production

Ceramic Materials - Common ceramic materials in the locality

By the end of the lesson, the learner should be able to:

- Define the term ceramic material
- Identify common ceramic materials found in the locality
- Show interest in learning about ceramic materials in the environment

In groups, learners are guided to:
- Study Figure 1 showing ceramic materials observed during a workshop visit
- Discuss the meaning of ceramic materials in groups
- Give three examples of items made from ceramic materials in the community

What is a ceramic material and where are ceramic materials found in the locality?

- Longhorn Pre-Technical Studies Grade 8 pg. 75
- Realia (pottery, ceramic utensils, glass, shale)
- Digital devices and internet access

- Oral questions - Observation

Materials for Production

Ceramic Materials - Common ceramic materials in the locality
Ceramic Materials - Physical properties of ceramic materials

By the end of the lesson, the learner should be able to:

- Describe the types of ceramic materials — pottery, ceramic utensils, glass and shale
- Distinguish between earthenware, stoneware and porcelain as types of pottery
- Appreciate the variety of ceramic materials available in the locality

In groups, learners are guided to:
- Define ceramic material as a non-metallic substance formed by heating natural minerals
- Discuss the four types: pottery (earthenware, stoneware, porcelain), ceramic utensils, glass and shale
- Describe the characteristics and common uses of each type using the learning points

How do earthenware, stoneware and porcelain differ in terms of the temperatures at which they are fired?

- Longhorn Pre-Technical Studies Grade 8 pg. 76
- Realia (earthenware pot, stoneware cup, porcelain plate, glass)
- Charts and reference books
- Longhorn Pre-Technical Studies Grade 8 pg. 77
- Ceramic items (pots, utensils, glasses)
- Hammer, flame source, hot water, lemon juice

- Oral questions - Observation

Materials for Production

Ceramic Materials - Physical properties of ceramic materials

By the end of the lesson, the learner should be able to:

- Define and explain the five physical properties of ceramic materials
- Give examples of how each property makes ceramic materials suitable for specific uses
- Appreciate how the properties of ceramic materials determine their applications

In groups, learners are guided to:
- Define and discuss brittleness — ceramic materials break easily when hit or dropped
- Define and discuss fire resistance, heat resistance and water resistance with examples
- Define corrosion resistance and explain how it makes ceramics suitable for laboratory use and acidic environments

Why are ceramic materials preferred for use in laboratories and cooking despite being brittle?

- Longhorn Pre-Technical Studies Grade 8 pg. 78
- Charts showing physical properties of ceramics
- Realia and reference books

- Oral questions - Written assignments

Materials for Production

Ceramic Materials - Relating ceramic materials to their use

By the end of the lesson, the learner should be able to:

- Name ceramic materials from pictures and identify their uses
- Relate pottery, glass ceramics, shales and ceramic utensils to their specific uses
- Show appreciation for the wide range of uses of ceramic materials in daily life

In groups, learners are guided to:
- Name the ceramic material shown in each picture in Figure 3
- Discuss the uses of pottery (household items, decorative objects, construction materials)
- Discuss uses of glass ceramics (cooking, insulators, laboratory equipment), shales (construction, cement, oil/gas) and ceramic utensils (kitchen use)

How do the physical properties of ceramic materials make them suitable for their various uses?

- Longhorn Pre-Technical Studies Grade 8 pg. 78
- Visual aids showing uses of ceramic materials
- Realia and charts

- Oral questions - Observation

Materials for Production

Ceramic Materials - Relating ceramic materials to their use

By the end of the lesson, the learner should be able to:

- Identify ceramic items in workplaces during a locality visit
- Describe the uses of pottery, ceramic utensils, glass and shale in the work environment
- Show responsibility and social awareness when visiting workplaces in the locality

In groups, learners are guided to:
- Visit workplaces in the locality and identify pottery, ceramic utensils, glass and shale
- Describe the uses of each ceramic item identified in the workplace
- Share findings with classmates and discuss how ceramic materials contribute to work in the community

In what ways are ceramic materials used in workplaces and households in your locality?

- Longhorn Pre-Technical Studies Grade 8 pg. 79
- Locality workplaces (pottery workshop, kitchen, hardware store)
- Exercise books for recording findings

- Observation - Oral questions

Materials for Production

Ceramic Materials - Common ceramic materials in the locality

By the end of the lesson, the learner should be able to:

- Explain the importance of ceramic materials in day-to-day life
- Identify ceramic items from pictures and state their uses
- Show confidence in applying knowledge of ceramic materials to practical scenarios

In groups, learners are guided to:
- Match each ceramic material to its correct use in the matching activity
- Write summary notes on the importance of ceramic materials and share with classmates
- Answer exercises: state the meaning of ceramics, name and explain uses of ceramic items, identify the property demonstrated when a plate breaks, explain why ceramic beakers are used in laboratories

Why are ceramic materials considered important in both domestic and industrial settings?

- Longhorn Pre-Technical Studies Grade 8 pg. 80
- Exercise books for written responses
- Realia and reference books

- Written test - Peer and self-assessment

Entrepreneurship

Bookkeeping - Importance of bookkeeping in entrepreneurship
Bookkeeping - Classifying business transactions

By the end of the lesson, the learner should be able to:

- Define bookkeeping and explain its role in a business
- Explain the meaning of basic bookkeeping terms (debtor, creditor, assets, liabilities, capital)
- Appreciate the importance of bookkeeping for planning, tax compliance, loan access and decision making

- Brainstorm on the meanings of basic bookkeeping terms listed in the figure and search using available resources
- Study stickers on the importance of bookkeeping created by Grade 8 learners and discuss how each benefit is achieved
- Identify other importances of bookkeeping and present findings to the class

Why is bookkeeping important for a business person in day-to-day entrepreneurship?

- Longhorn Pre-Technical Studies Grade 8 pg. 108
- Digital devices and reference books
- Sample financial records
- Longhorn Pre-Technical Studies Grade 8 pg. 110
- Sample business records

- Oral questions - Written assignments

Entrepreneurship

Bookkeeping - Classifying business transactions

By the end of the lesson, the learner should be able to:

- Calculate assets, liabilities and capital using the bookkeeping equation
- Solve problems involving capital given assets and liabilities of a business
- Show accuracy when working with financial figures in bookkeeping

In groups, learners are guided to:
- Study the worked example for ABC Wholesalers and follow the steps to calculate capital
- Solve exercises: calculate capital for Nyamu Enterprises and Mbao Supplies as at given dates
- Complete the capital calculation table and solve Tina's equipment purchase scenario

How do you calculate the capital of a business when given its assets and liabilities?

- Longhorn Pre-Technical Studies Grade 8 pg. 112
- Exercise books for calculations
- Sample business records

- Written test - Oral questions

Entrepreneurship

Bookkeeping - Classifying business transactions

By the end of the lesson, the learner should be able to:

- Distinguish between cash and credit transactions in a business
- Classify given business scenarios as cash or credit transactions
- Appreciate the importance of recording both types of transactions accurately

In groups, learners are guided to:
- Study the shop advertisement and identify the two types of transactions shown
- Define cash transactions (immediate payment) and credit transactions (deferred payment)
- Read case scenarios for Babana's grocery store and Malima's hardware store and classify each payment as cash or credit

What is the difference between a cash transaction and a credit transaction in a business?

- Longhorn Pre-Technical Studies Grade 8 pg. 113
- Digital devices and reference books
- Sample receipts and invoices

- Oral questions - Written assignments

Entrepreneurship

Bookkeeping - Classifying business transactions

By the end of the lesson, the learner should be able to:

- Define cost, price, profit and loss as used in business
- Apply the formulae: Price = Cost + Profit and Profit = Price − Cost
- Determine the cost and price of a product to calculate profit or loss

In groups, learners are guided to:
- Study Diana's bakery and rental business tables showing expenses and selling prices
- Define cost (money spent to produce), price (amount paid by customer) and apply the profit/loss formula
- Calculate whether Diana makes a profit or loss from each business and discuss the effect of a rent increase

How does a business person determine whether they have made a profit or a loss?

- Longhorn Pre-Technical Studies Grade 8 pg. 114
- Exercise books for calculations
- Sample business expense records

- Oral questions - Written assignments

Entrepreneurship

Bookkeeping - Classifying business transactions

By the end of the lesson, the learner should be able to:

- Calculate profit or loss from given business scenarios
- Apply the profit/loss formula to a range of business contexts
- Show confidence and accuracy when computing profit and loss

In groups, learners are guided to:
- Calculate profit or loss for each of the four scenarios given in Activity 4
- Solve the Walter's car wash scenario: 52 cars × Ksh 150 = Ksh 7,800 revenue minus water, wages and supplies costs
- Compare results across scenarios and discuss factors that affect profit

What factors does a business person need to consider to avoid making a loss?

- Longhorn Pre-Technical Studies Grade 8 pg. 115
- Exercise books for calculations
- Digital devices for reference

- Written test - Oral questions

Entrepreneurship

Bookkeeping - Preparing simple financial statements

By the end of the lesson, the learner should be able to:

- Identify the components of a statement of financial position
- Explain the relationship between total assets and total capital plus liabilities
- Prepare a simple statement of financial position for a given business

In groups, learners are guided to:
- Study the statement of financial position for Bei Nafuu Limited and identify components (assets, capital, liabilities)
- Compare total assets with total capital and liabilities and discuss what the equality shows
- Discuss the relationship between the bookkeeping equation and the statement of financial position

Why must the total assets always equal total capital plus liabilities in a statement of financial position?

- Longhorn Pre-Technical Studies Grade 8 pg. 116
- Sample statements of financial position
- Exercise books for preparation
- Longhorn Pre-Technical Studies Grade 8 pg. 117
- Exercise books for SFP preparation
- Reference books and sample records

- Oral questions - Written assignments

Entrepreneurship

Bookkeeping - Preparing simple financial statements

By the end of the lesson, the learner should be able to:

- Identify the three components of a statement of cash flow (operating, investing and financing activities)
- Explain the meaning of positive and negative values in a cash flow statement
- Calculate the net cash increase or decrease for a given period

In groups, learners are guided to:
- Study the statement of cash flow for Furaha Enterprises and identify operating, investing and financing activities
- Explain what values in brackets represent (cash outflows) and calculate the net cash increase
- Study the worked example for Upendo Ventures and follow the steps to prepare a complete statement of cash flow

What does the net cash increase or decrease in a statement of cash flow tell a business person?

- Longhorn Pre-Technical Studies Grade 8 pg. 120
- Sample statements of cash flow
- Exercise books for preparation

- Oral questions - Written assignments

Entrepreneurship

Bookkeeping - Preparing simple financial statements

By the end of the lesson, the learner should be able to:

- Prepare a statement of cash flow from given financial data for operating, investing and financing activities
- Calculate net cash flows for each activity category and the overall net cash change
- Appreciate the importance of a statement of cash flow in monitoring business liquidity

In groups, learners are guided to:
- Prepare a statement of cash flow for Tumaini Solutions from given operating, investing and financing data
- Prepare a statement of cash flow for Rafiki Traders using the same format
- Prepare a statement of cash flow for Bora Enterprises from a mixed list of financial items

How does a statement of cash flow help a business person monitor the flow of money in and out of the business?

- Longhorn Pre-Technical Studies Grade 8 pg. 123
- Exercise books for preparation
- Sample statements of cash flow

- Written test - Practical assessment

Entrepreneurship

Bookkeeping - Preparing simple financial statements

By the end of the lesson, the learner should be able to:

- Identify and explain the components of an income statement (revenue, gross profit, expenses, net income)
- Prepare a simple income statement from given financial data
- Appreciate how an income statement shows whether a business is profitable

In groups, learners are guided to:
- Study the income statement for Baraka Enterprises and identify and discuss its four components
- Define revenue, gross profit, expenses and net income and explain how each is calculated
- Study the worked example for Wendo Limited and prepare income statements for Jenga Enterprises and Nyota Limited

How does an income statement help a business person determine whether a profit or loss has been made?

- Longhorn Pre-Technical Studies Grade 8 pg. 124
- Sample income statements
- Exercise books for preparation

- Oral questions - Written test

Entrepreneurship

Bookkeeping - Preparing simple financial statements

By the end of the lesson, the learner should be able to:

- Identify and explain the components of an income statement (revenue, gross profit, expenses, net income)
- Prepare a simple income statement from given financial data
- Appreciate how an income statement shows whether a business is profitable

In groups, learners are guided to:
- Study the income statement for Baraka Enterprises and identify and discuss its four components
- Define revenue, gross profit, expenses and net income and explain how each is calculated
- Study the worked example for Wendo Limited and prepare income statements for Jenga Enterprises and Nyota Limited

How does an income statement help a business person determine whether a profit or loss has been made?

- Longhorn Pre-Technical Studies Grade 8 pg. 124
- Sample income statements
- Exercise books for preparation

- Oral questions - Written test

Entrepreneurship

Bookkeeping - Preparing simple financial statements

By the end of the lesson, the learner should be able to:

- Identify and explain the components of an income statement (revenue, gross profit, expenses, net income)
- Prepare a simple income statement from given financial data
- Appreciate how an income statement shows whether a business is profitable

In groups, learners are guided to:
- Study the income statement for Baraka Enterprises and identify and discuss its four components
- Define revenue, gross profit, expenses and net income and explain how each is calculated
- Study the worked example for Wendo Limited and prepare income statements for Jenga Enterprises and Nyota Limited

How does an income statement help a business person determine whether a profit or loss has been made?

- Longhorn Pre-Technical Studies Grade 8 pg. 124
- Sample income statements
- Exercise books for preparation

- Oral questions - Written test

Entrepreneurship

Bookkeeping - Importance of bookkeeping in entrepreneurship

By the end of the lesson, the learner should be able to:

- Explain the importance of financial records in a business
- Use spreadsheet software to prepare financial records
- Show appreciation for accurate record keeping as a foundation of business success

In groups, learners are guided to:
- Follow the road map to identify benefits of financial records and name the financial record that supports each benefit
- Discuss three importances of financial records: monitoring performance, financial planning and tax determination
- Use spreadsheet software to prepare the financial records from previous activities; answer review exercises on bookkeeping equation, SFP, cash flow and income statement

Why is it important for every business, no matter how small, to keep accurate financial records?

- Longhorn Pre-Technical Studies Grade 8 pg. 127
- Computers with spreadsheet software
- Sample financial records

- Written test - Peer and self-assessment

Entrepreneurship

Income and Budgeting - Sources of income for an individual

By the end of the lesson, the learner should be able to:

- Define income and identify sources of income for an individual
- Identify multiple income streams from a real-life scenario
- Appreciate the value of diversifying income sources for financial stability

In groups, learners are guided to:
- Read Jane's story and identify all the ways she earns money (salary, jewellery sales, rental income, investments, freelance writing)
- Discuss and identify other sources of income for an individual (salary, wages, business income, rental, investments, grants)
- Share personal experiences related to income sources with classmates

Why is it important for an individual to have more than one source of income?

- Longhorn Pre-Technical Studies Grade 8 pg. 130
- Digital devices and reference books
- Resource persons

- Oral questions - Observation

Entrepreneurship

Income and Budgeting - Importance of budgeting

By the end of the lesson, the learner should be able to:

- Explain the importance of budgeting in managing personal finances
- Compare wise and unwise spending patterns using a given scenario
- Show willingness to apply budgeting principles in personal financial management

In groups, learners are guided to:
- Compare Amina and Furaha's spending from the figure and discuss who spent more wisely and why
- Brainstorm and discuss the six importances of budgeting (controlling spending, saving, living within means, avoiding unnecessary purchases, preparing for emergencies, achieving financial goals)
- Discuss ways of spending money wisely and how budgeting helps achieve financial goals

How does having a budget help an individual avoid unnecessary spending and debt?

- Longhorn Pre-Technical Studies Grade 8 pg. 131
- Sample personal budgets
- Digital devices and reference books

- Oral questions - Written assignments

Entrepreneurship

Income and Budgeting - Preparing a simple budget

By the end of the lesson, the learner should be able to:

- Define a budget and explain its components (income and expenses)
- Prepare a simple personal budget showing income, expenses and savings
- Appreciate the importance of planning expenditure before spending

In groups, learners are guided to:
- Study Njeri's budget, compare total income and total expenses and calculate savings
- Define a budget as a plan for spending money showing income, expenses and savings
- Prepare a personal budget for Nelson's Lake Nakuru trip and for the Grade 8 children's home visit

How do you prepare a simple personal budget and what does it show about your financial plan?

- Longhorn Pre-Technical Studies Grade 8 pg. 133
- Budget templates and exercise books
- Digital devices

- Written assignments - Practical assessment

Entrepreneurship

Income and Budgeting - Ethical and unethical practices in budgeting
Income and Budgeting - Importance of financial planning

By the end of the lesson, the learner should be able to:

- Classify given practices as ethical or unethical in budgeting
- Describe unethical practices: dishonesty, fraud, irresponsibility, unfairness and excessive spending
- Show commitment to ethical financial practices in personal and business budgeting

In groups, learners are guided to:
- Study the figure of budgeting practices and draw lines classifying each as ethical or unethical
- Describe five ethical budgeting steps (tracking income, allocating for needs/savings/debt, sticking to the plan, avoiding impulse spending, adapting to changes)
- Discuss five categories of unethical practices (dishonesty, fraud, irresponsibility, unfairness, excessive spending) with examples

Why is it important to practise ethical budgeting in both personal and business financial management?

- Longhorn Pre-Technical Studies Grade 8 pg. 135
- Digital devices and reference books
- Case study cards
- Longhorn Pre-Technical Studies Grade 8 pg. 137
- Digital devices and library resources
- Reference books

- Oral questions - Written assignments

Entrepreneurship

Income and Budgeting - Sources of income for an individual

By the end of the lesson, the learner should be able to:

- Outline sources of income and describe ethical practices in budgeting
- Prepare a family budget using knowledge of income and expenses
- Show confidence in applying income and budgeting skills to practical scenarios

In groups, learners are guided to:
- Prepare a simple monthly budget for a family together with a family member
- Answer exercises: outline 5 sources of income, describe 3 ethical issues in budgeting, evaluate Hassan's shoe vs toy spending decision
- Discuss how the government allocates funds in a budget and what this shows about budgeting priorities

How can budgeting help an individual or family avoid overspending and achieve their financial goals?

- Longhorn Pre-Technical Studies Grade 8 pg. 138
- Digital devices and library resources
- Exercise books

- Written test - Peer and self-assessment

Entrepreneurship

Marketing of Goods and Services - Importance of marketing to a business

By the end of the lesson, the learner should be able to:

- Define marketing and explain its role in a business
- Explain the importance of marketing: revenue generation and customer acquisition and retention
- Appreciate how marketing contributes to the growth and sustainability of a business

In groups, learners are guided to:
- Read the business article on marketing and discuss why marketing is important for a business
- Define marketing as the process of promoting and selling products or services by identifying and meeting customer needs
- Discuss two importances: revenue generation (attracting purchases) and customer acquisition and retention (building loyalty and attracting new customers)

How does effective marketing contribute to the growth and financial stability of a business?

- Longhorn Pre-Technical Studies Grade 8 pg. 139
- Digital devices and internet access
- Business articles and reference books

- Oral questions - Observation

Entrepreneurship

Marketing of Goods and Services - Sources of information about the market

By the end of the lesson, the learner should be able to:

- Identify sources of information about a market and its potential customers
- Explain how each source provides useful information for marketing decisions
- Show willingness to use multiple sources to gather market information

In groups, learners are guided to:
- Study pictures showing sources of market information and brainstorm additional sources
- Discuss six sources: mass media, social media and websites, books and reports, customer reviews and feedback, government data and statistics, trade fairs and exhibitions
- Visit an online marketplace (e.g. Jumia), read customer reviews and discuss how reviews influence marketing decisions

Which source of market information would be most useful for a small business in your community and why?

- Longhorn Pre-Technical Studies Grade 8 pg. 140
- Digital devices with internet access
- Newspapers, magazines and business reports

- Oral questions - Written assignments

Entrepreneurship

Marketing of Goods and Services - Factors considered when selecting a suitable market

By the end of the lesson, the learner should be able to:

- Explain the factors considered when selecting a suitable market for goods and services
- Analyse how target customers, market size, competition, accessibility and profitability affect market selection
- Appreciate the importance of research before selecting a market

In groups, learners are guided to:
- Study Mr Mbati's summary on factors to consider when selecting a market and discuss each factor
- Discuss five factors: target customers, market size and growth rate, level of competition, market accessibility and market profitability
- Brainstorm enabling conditions that support or hinder marketing in the community

What factors would you consider before deciding which market to enter when starting a new business?

- Longhorn Pre-Technical Studies Grade 8 pg. 142
- Digital devices and internet access
- Business reference books

- Oral questions - Written assignments

Entrepreneurship

Marketing of Goods and Services - Selecting tools to market goods and services
Marketing of Goods and Services - Recognising suitable markets for goods and services

By the end of the lesson, the learner should be able to:

- Explain the enabling conditions for marketing of goods and services
- Distinguish between digital and traditional marketing tools
- Select appropriate marketing tools for a given business context

- Explain five enabling conditions: type of roads, quality of vehicles, communication networks, storage facilities and power supply
- Study the chart of marketing tools created by Grade 8 learners of Fanaka Junior School and classify into digital and traditional
- Select suitable marketing tools for a clothing line targeting teenagers; discuss digital tools (website, social media, email/SMS, content marketing, SEO) and traditional tools (print media, TV/radio, events)

How do you decide which marketing tools to use when launching a new product or service?

- Longhorn Pre-Technical Studies Grade 8 pg. 144
- Digital devices and internet access
- Charts on marketing tools
- Longhorn Pre-Technical Studies Grade 8 pg. 147
- Exercise books for written responses

- Oral questions - Observation

Entrepreneurship

Distribution of Goods and Services - Role of intermediaries in distribution

By the end of the lesson, the learner should be able to:

- Define distribution and channels of distribution
- Identify common intermediaries and explain their roles in the distribution of goods and services
- Appreciate the importance of intermediaries in making goods accessible to consumers

In groups, learners are guided to:
- Discuss the meaning of distribution and explain the role of student governors as a parallel to intermediaries
- Define intermediaries (wholesalers, retailers, distributors, agents, brokers, co-operatives) and discuss their roles in the figure
- Discuss the eight roles of intermediaries: transport and storage, facilitating transactions, reducing risk, expanding market access, promoting and marketing, breaking bulk, gathering market information and offering customer service

Why are intermediaries important in ensuring that goods produced in one location reach consumers in another?

- Longhorn Pre-Technical Studies Grade 8 pg. 148
- Digital devices and internet access
- Charts on channels of distribution

- Oral questions - Observation

Entrepreneurship

Distribution of Goods and Services - Channels of distribution

By the end of the lesson, the learner should be able to:

- Illustrate channels for distributing different goods and services using flowcharts
- Distinguish between channels used for agricultural, locally manufactured and imported goods
- Show understanding of why different goods follow different distribution channels

In groups, learners are guided to:
- Study the flowcharts showing distribution channels and discuss which goods and services use each channel
- Draw flowcharts for the six distribution channels: direct sales, retailer, wholesaler, agents and brokers, co-operative societies and marketing board
- Discuss and draw flowcharts for channels used for agricultural products, locally manufactured goods and imported goods from the four stories

Why do some goods use many intermediaries in their distribution channel while others are sold directly to consumers?

- Longhorn Pre-Technical Studies Grade 8 pg. 151
- Digital devices and internet access
- Charts and flowchart templates

- Oral questions - Practical assessment

Entrepreneurship

Distribution of Goods and Services - Ethics in distribution of goods and services

By the end of the lesson, the learner should be able to:

- Explain ethical and unethical practices in the distribution of goods and services
- Explain the importance of distributing goods and services in the community
- Value the need for ethical distribution for sustainable economic development

- Study the Grade 8 learners' model on ethical practices and discuss the seven ethical practices (fair pricing, honesty, consumer rights, sustainability, privacy, compliance, ethical marketing)
- Read the article on unethical distribution practices (price gouging, misleading advertising) and debate the motion: 'Ethical practices in distribution lead to greater profits than unethical practices'
- Read Rachael's story and discuss the five importances of distribution: accessibility, economic growth, consumer satisfaction, innovation and competition, and global trade

Why is it important for businesses to maintain ethical practices in the distribution of goods and services?

- Longhorn Pre-Technical Studies Grade 8 pg. 156
- Digital devices and internet access
- Debate cards and exercise books

- Oral questions - Written test - Peer and self-assessment